Projects
Marketing Campaign Analysis
Analysis of a marketing campaign’s strategy and tactics, plus Storytelling, presentation of results, and recommendations for next steps.
June 2O2O
Marketing Plan + Lead Gen Strategies
Presentation of a Marketing plan for runa energy drinks, outlining Strategies, Objectives and kpi’s for each stage of the conversion funnel.
June 2O2O
Content Marketing Plan
Audit of a local brand’s existing content, with recommendations for the brand to grow into a nationwide business. Performed content gap analysis and provided insights, opportunities, and new content ideation.
June 2o2o
SEO Audit
Review and audit of a furniture brand’s ecommerce website to identify risks and opportunities for search engine ranking. Provided SEO-driven content updates, linking structure, metadata updates, backlink analysis and outreach recommendations.
july 2o2o
Website Planning + Creation
utilization of wordpress to plan and structure a small business website. determined page objectives, site structure, and ux/ui requirements. wrote and published blog content.
july 2o2o
Site Analytics
Performed site analytics as a marketing campaign analyst in google analytics. Provided a report on top performing channels, exit pages, and evaluation of goal conversions.
july 2o2o
Paid Search Marketing Plan
Development of a google ads search campaign, outlining campaign structure into ad groups, objectives + kpis, keyword research + Strategy, optimization tactics, and copywriting – all within the adwords platform.
august 2o2o
Creative Brief: Display Ad Campaign
Campaign and creative brief for a google ads display campaign, providing audience and placements targeting within google ads platform. View additional professional creative briefs here.
august 2o2o
Social Media Advertising Plan
development of multi-platform social media campaign utilizing facebook ads and linkedin ads platforms. outlined objectives, audience targeting, placements and ad creative.
august 2o2o
Loyalty Program + Lead Scoring
group project: development of a digital loyalty program for Alamo drafthouse cinemas. business analysis and funnel strategies to drive repeat visits, brand loyalty. last slide shows lead scoring system to identify prime customers.
september 2o2o